The loss sparked a lot of rumors about Rusev's WWE future. However, Dave Meltzer reported in the latest issue of The Wrestling Observer Newsletter that the quick loss was just a way to kick off their program. The idea is that the first match was a fluke, and Orton winning was due to him needing a victory after his recent lackluster PPV losses to Bray Wyatt and Jinder Mahal.
While WWE didn't further the Orton - Rusev program on SmackDown Live this past Tuesday night, it is the plan going forward. Meltzer noted that the SummerSlam booking call wasn't really "anti-Rusev," but was rather "a major pro-Orton decision."
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